Go From Lease To Launch™ Successfully
You Don’t Need To Be a Lead Gen Pro or Spend Hours on Marketing To Successfully Open Your Location
The Proven Grand Opening Marketing System for Franchisees, Multi-Location Founders & Small Business Owners
The time between signing your lease and your grand opening is one of the most valuable marketing opportunities you have.
Here’s Proof:
Two franchise locations, same brand, opened at the same time. One used the From Lease To Launch system, one didn’t.
The From Lease To Launch location opened with nearly 100 pre-sold members and continued its upward trajectory with a 35% higher sales velocity in the 90 days following the opening.
And yes, adding marketing can feel overwhelming when you already have so much on your plate.
Whether you are opening 1 or 100 locations this year, From Lease To Launch™ gives you everything you need to confidently attract customers, build buzz, and open with revenue flowing without you having to make any unnecessary decisions.
From Lease To Launch Simplifies Marketing.
Carin Galletta Oliver, Founder
Why Business Owners Trust My Grand Opening Guidance & System
Generates reliable leads
Battle-tested on a wide variety of brands
90-minute launch planning session kick-off*
Access to live weekly office hours*
Plug & play GPTs to reduce workload
Defines exactly which steps to take each week
Fast start, no waiting around
Built on 20+ years of in-the-field experience opening locations
Senior, experienced assistance without the price tag or long-term commitment
Reduces time spent on marketing
Chimp-simple Do This, Then That format - no marketing experience needed
Reduces marketing decision making
A clear activation path that anyone can implement
Structure and accountability
"Carin is equally committed to being an ethical and honest business person with a servant leader’s heart and a passion for making sure no one is left behind.”
Drew M., Founder, AMI
Hi! I'm Carin...
I created this system to support two different levels of need: full-service and done-with-you(DWY).
I've always offered full service, but I recently added the DWY component because many small business owners and marketing pros need just a little extra support and clarity, not a full-service agency.
Throughout my career, I’ve helped drive millions in revenue, generate countless reservations and appointments, and deliver reliable and consistent leads for local brick-and-mortar brands.
I love changing the lives of small business owners.
My Framework Has Helped:
A fitness location open with 150 members.
A place-based entertainment venue secure seven days of pre-opening media coverage.
Build a 10,000+ email database before their grand opening.
Create a month-long waitlist for a restaurant.
Business owners and marketing teams cut hours of stress, months of guesswork, and dozens of sleepless nights.
I Meet You Where You Are
ZERO Marketing Experience?
No Problem!
I designed From Lease To Launch for those with little to no marketing or grand opening experience.
Just follow the weekly guide, personalize the templates, and you are good to go.
New To Your Community?
I'll Show You How To Generate Awareness Fast.
Even if nobody knows you yet, that won’t last long. I’ll show you the simple moves that turn total strangers into curious locals who can’t wait for your grand opening.
No Ad Budget?
That's totally okay.
From Lease To Launch provides simple, zero-cost strategies that spark buzz, build momentum, and get customers paying attention right away.
All-In Isn't Required.
Just take the steps you can.
Don't believe the overly aggressive marketing people who tell you that you have to do every-single-thing to be successful.
Even a handful of these tactics in my ordered system can make a huge difference — you’ll see traction long before you’ve checked every box.
Who Is This For?
If any of the below resonates with you, From Lease To Launch™ can help
Franchisee
Want to save time, implement a reliable lead gen system, and reduce the firehose of random tasks.
Indie Owner
Want to promote your new location, provide support for your marketing team, and drive community engagement.
A Franchisor
Seek a proven plan to set your franchisees up for success, strategic senior experience, but not an FTE.
Marketing Lead
Implement a consistent system for your team and field managers to execute with minimal oversight, saving time on openings.
Multi Locations
Need to streamline the launch process & create consistency. You have a committed, but junior marketing team who need direction you simply don't have time to provide.
General Manager
Tasked with marketing without a playbook. Extremely time-stressed, assigned a PTE to help, but you are not sure how to direct them.
See What Clients Say...
We exceeded our sales goals in less than 48 hours with the From Lease To Launch layered launch strategy.
Carin applied her extensive knowledge to our launch with herculean grace, creativity, and insight. I learned a lot from her.
We utilized the Lease To Launch framework to help our franchisees raise awareness, earn leads, and reduce the overwhelm that can inhibit new business owners as they open their location.
Your Grand Opening Marketing Activation System
“You do not rise to the level of your goals.
You fall to the level of your systems.”
— James Clear, Author, Atomic Habits
When you activate From Lease To Launch, you get personal support from me, a proven, step-by-step strategy, templates for nearly every asset you need to open & market your business, and GPTs trained on my system that will take away your pre-opening marketing overwhelm.
Includes:
Twice Weekly live calls with Carin
90 Minute Launch Planning Kick-Off Call
A Prioritized Weekly Marketing To-Dos List
12 Week Opening Strategy & Tactical Steps
BrandHQ
Email Series Templates For Pre-Opening
How To Build Your Email List
Press Releases For Each Stage In Your Development
Media Pitch Letter (and how to position your opening)
Marketing Assets Checklist
Influencer & VIP Worksheets (and how to evaluate them for brand fit)
META Advertising - how to + templates
Social Media Calendar + templates
Competitive Landscape Worksheet
GPTs to customize the Opening Assets
Paid Media Strategy
Videos How Tos
More than 80 templates, worksheets, how-tos, and more...
For the Done-With-You and Full-Service clients, you also get BrandHQ. Your centralized command center for everything your team needs to execute your marketing correctly—brand guidelines, logos, images, tone & voice, email templates, and social content, all in one place.
Instead of hunting through folders, emails, and outdated files, everyone works from the same up-to-date source of truth. For Done-With-You clients, it’s self-managed; for Full-Service clients, we manage it for you—so your brand stays consistent as you grow.
As Featured In...
When Everything Feels On The Line,
Clarity Guides The Way
01.
Relief from the constant “Is this going to work?” spiral
You’re no longer guessing, Googling, or second-guessing every move.
You know what matters—and what doesn’t—at each stage of opening.
02.
Confidence when the stakes are personal
When your savings, your family, and your future are on the line, confidence isn’t optional.
This gives you clarity and conviction in your decisions—even when it feels scary.
03.
Permission to breathe and focus on why you started your business
Instead of being consumed by fear and pressure, you can show up as the owner you want to be: present, confident, and future-focused.
04.
Less anxiety about “wasting money” on the wrong things
You know where to spend, where to hold back, and what actually moves the needle.
Make every dollar feel intentional, not spaghetti against the wall.
05.
A sense of control during an otherwise chaotic season
Opening a business is noisy and overwhelming.
From Lease To Launch is the steady framework you can return to when everything else feels like too much.
06.
Reassurance that you’re not missing something critical
No more lying awake wondering, “What if I forgot something that sinks this whole thing?”
You move forward knowing your marketing fundamentals are covered.
07.
Confidence to explain your plan—to yourself and to your team, and to your family
You don’t just feel better.
You can articulate how this works, why it works, and what comes next.
08.
Calm around revenue before doors open
Instead of waiting and hoping people show up, you have a clear path to creating momentum before opening day, so revenue doesn’t feel like a cliff you’re about to jump off.
The Top Three Reasons Businesses Use
From Lease To Launch™
Clarity
The system and support remove at least some of the fear of getting it wrong when everything is on the line.
Opening a new location is one of the most financially and emotionally risky moments in business.
From Lease To Launch replaces uncertainty with a clear, proven path—so you aren’t guessing, panicking, or making decisions from fear.
Momentum
To create revenue momentum early without needing a ginormous ad budget.
Most businesses don’t fail because they’re bad operators. They fail because they open quietly and run out of time.
This system helps generate awareness, leads, and early traction before and immediately after opening, so revenue doesn’t feel like a ticking clock.
Experience
You’re not doing this alone—even if you choose the system-only path.
From Lease To Launch is built around my real-world experience opening and supporting hundreds of locations.
The videos, prompts, and tools aren’t generic—they reflect my exact decisions. My thinking is baked into the system.
Two Ways To Work Together
You Choose The Path & Support Level Based On Your Needs
Not sure which is right for you? Book a 15-minute "is this a good fit"
FAQs
What is From Lease to Launch?
From Lease To Launch is a step-by-step marketing system that guides business owners from signing a brick-and-mortar lease through to opening successfully and building early momentum.
The From Lease to Launch System & Toolkit is a comprehensive marketing program that provides step-by-step video and written instructions, templates, worksheets, live virtual weekly coaching, monthly workshops, and timelines to help small business owners and franchisees successfully market their location from the moment they sign the lease until they open their doors and beyond.
It removes guesswork by providing clear sequencing, templates, and decision-making support for opening a physical location.
Is From Lease To Launch A Course?
No. From Lease To Launch is a guided marketing system, not a traditional course.
It focuses on execution and clarity, not theory or lessons you have to interpret or "learn".
Who is From Lease To Launch designed for?
From Lease To Launch is for businesses opening a physical location that want a clear marketing plan without needing prior marketing experience.
From Lease To Launch is designed for franchisors, small business owners, franchisees, general managers, multi-unit operators, and independent restaurateurs who need a proven marketing framework to streamline the launch process, drive community awareness, and increase leads.
It’s ideal for first-time owners, franchisees, and multi-location operators.
I’ve already signed my lease and am getting ready to open. Is it too late to benefit from Lease To Launch?
It’s never too early or too late to work on the marketing fundamentals for your business.
The marketing tactics in the From Lease to Launch Toolkit are fundamental strategies that can be employed at any stage of your business—whether you’re preparing to open or have already launched. Even after opening, these proven tactics can help you generate buzz, attract customers, and increase sales, ensuring your marketing efforts continue to drive growth and engagement well beyond day one.
How does the toolkit help me connect with my community before opening day?
The toolkit includes strategies and templates for public relations, email marketing, social media campaigns, and partnerships with local businesses and influencers to generate buzz and build a customer base before your official launch.
Do I need marketing experience to use From Lease To Launch ?
No marketing experience is required.
The system tells you what to do, when to do it, and why it matters—so you can take action confidently.
What if my opening date gets delayed?
That’s expected, and the system is built to support it.
You receive long-term access, allowing you to adjust your timeline without stress or lost progress.
How long do I have access to From Lease To Launch?
You receive lifetime access to the core system. For Done users, you have a year to participate in the live calls and training sessions.
This allows you to revisit materials, reuse templates, and apply the system to future locations.
What is Brand HQ?
BrandHQ is a centralized portal where you and your team access your marketing assets and launch materials.
It helps maintain branding, messaging, and execution consistent as your business grows. If you can save and upload documents, you have all the skills you need to manage your BrandHQ. For full-service clients, I will manage it on your behalf. You and your team have 24/7 access.
Is Live Support Included?
Yes. The weekly From Lease To Launch calls are live, hosted by Carin.
The calls provide accountability; however, they are not required.
Do I need to get on a sales call to buy?
Nope. The Done With You version can be purchased without a call.
Calls are required only for the Full-Service support. But if you'd like to jump on a call to make sure From Lease To Launch is a good fit for you, you can!
What makes From Lease To Launch different from other launch programs?
It’s built specifically for physical locations and real-world openings.
The system is grounded in real-world launch experiences, not online-only marketing theory.
Does this work for franchise businesses?
Yes. From Lease To Launch is designed to support franchisees while aligning with corporate brand standards.
It helps local owners execute effective marketing without reinventing the wheel, know marketing, and they can hand it off to a staff member to execute.
Will this help if I don’t have a large marketing budget?
Yes. The system prioritizes smart sequencing over high ad spend.
You’ll focus on what drives early traction through authentic engagement before investing in paid media. And you don't have to invest in paid media to be successful with my program.
Does From Lease To Launch help after opening?
Yes. The system supports post-opening momentum and early customer retention.
From Lease To Launch is designed to bridge the gap between launch and long-term growth by focusing on marketing fundamentals every business should implement, whether they are one month or 100 years old. Some From Lease to Launchers move over to the From Launch to Loyalty program after the opening, where we discuss more in-depth marketing strategies and tactics. But you absolutely do not need to.
What if I already feel overwhelmed or behind?
From Lease To Launch is designed to reduce marketing overwhelm by removing as many decisions as possible from your plate.
It simplifies decisions and provides clear next steps rather than adding more complexity. My goal with From Lease To Launch is to take much of the heavy lifting of decision-making off of your plate.
Is From Lease To Launch right for me?
If you’re opening a physical location and want clarity, confidence, and fewer mistakes, then yes, From Lease To Launch is a great program.
It’s built for businesses that want a marketing plan they can actually follow that delivers results.
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